How are the smartest eCommerce agencies driving year-over-year growth — and doing it without the limits of SaaS?

In this episode, Tamara Niesen, CMO at WooCommerce and former Shopify executive, shares how agencies are scaling faster by building long-term partnerships on open source. She breaks down real examples of revenue lift, premium service models, and the exact support WooCommerce offers to help agencies thrive.

Whether you’re leading a digital agency or building a commerce tech stack, this conversation will shift your thinking on flexibility, profitability, and platform control.

🎯 What You’ll Learn:

• How open source helps agencies grow recurring revenue
• Why control over code, data, and hosting creates long-term value
• Real-world case studies (including Boost Oxygen + Klaviyo)
• What WooCommerce’s Automattic for Agencies program unlocks
• Why WooCommerce is attracting high-value, enterprise merchants

📈 Watch now and learn how to build smarter, scale faster, and double down on agency-led commerce growth.

🎧 Available on Spotify, Apple Podcasts, and YouTube
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