In this episode of the DesignRush Podcast, game marketing leader and Stealth CEO Guy Costantini reveals how legendary franchises like The Witcher 3, League of Legends, and The Walking Dead: Saints & Sinners earned their place in pop culture. Guy breaks down the hidden strategy behind gaming’s biggest hits, the difference between hype and heart, and how stealth-mode studios can outmaneuver the giants. Whether you build games, brands, or creative teams, this episode shows how to make your next launch unforgettable. What You’ll Learn: 🎯 Why passion is still your biggest strategic advantage 🧩 How to spot “unfair advantages” behind breakout game IP 🤖 When to trust AI — and when to follow your creative gut 🌍 Why cultural fluency matters for global teams and brands 🎧 Watch now on YouTube, Spotify, or Apple Podcasts 🔔 Subscribe for weekly episodes on branding, strategy, and creative innovation #GamingMarketing #GameDev #TransmediaIP #CreativeLeadership #DesignRushPodcast #GuyCostantini #GameStudios #AIInGames FOLLOW DESIGNRUSH ☑️ Website: https://www.designrush.com/☑️ Instagram: / designrushmag ☑️ LinkedIn: / designrush ABOUT DESIGNRUSHDesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects. FOLLOW DESIGNRUSH