In this episode of Associations NOW Presents, guest host Lowell Aplebaum, EdD, FASAE, CAE, CPF, from Association Rockstars, continues the conversation on workforce development in the association space. He speaks with Eduardo Arabu, CEO of the National Hispanic Corporate Council, and Justin Bradley Reyes, membership manager at the Latino Corporate Directors Association. They discuss the importance of creating safe, inclusive spaces, the value of mentorship and sponsorship, and the role of proactive networking in fostering equitable professional growth through associations.

Check out the video podcast here: https://youtu.be/dRs0LFsHltE
 
This episode is sponsored by Visit Omaha.
 
Associations NOW Presents is produced by Association Briefings.
 
Transcript
 

Lowell Aplebaum  0:03  

Greetings everyone. Welcome to episode three of Associations NOW Presents, an original podcast series from the American Society of Association Executives. It's my pleasure to be with you. My name is Lowell Aplebaum. Typically, you'll catch me as host of Association Rockstars. It is my pleasure and my honor to be the host of this episode today, which is a part two, as we look into workforce development as our theme. We'd like to thank our episode sponsor Visit Omaha for their support of this podcast. And if you've not yet listened to part one of this two part series on workforce development, we'll be right here.

Lowell Aplebaum  0:39  

So go on, take a listen and come on back for our conversation today. And we are excited to have two wise, wise individuals from our community for our conversation today. For each of you all, just give a brief introduction, a sentence about certainly your name and your organization, but I'd love for to hear each of you introduce yourselves, if you will, with a little bit about your own professional journey, right? So we think about workforce development, what developed you in the workforce? And today's conversation is going to have a large focus on network and community and relationships. So feel free to put into your own journey story, any critical relationships that were really important to your own journey along the way. And so let's first start Eduardo Arabu is the CEO the National Hispanic Corporate Council and the Latino DEI Collective. Eduardo. You want to tell us a little bit about yourself and your own journey?

Eduardo Arabu  1:38  

Yes, absolutely. Thank you Lowell for that wonderful introduction. I'm thrilled to be here and be a part of this conversation with my colleague Justin Reyes as well. A little bit about myself. Yes, I am the CEO at the National Hispanic Corporate Council, that organization focused on helping Fortune companies on their competitiveness and corporate performance around workplace and marketplace strategy. And so we work with major Fortune 1000 companies are under Hispanic and Latino strategy for talent, customer, supplier, community relations and their employee resource group as well. The Latino DEI Collective focuses on amplifying, cultivating and elevating Latino DEI practitioner. So Chief Diversity Officer, Vice President of Diversity Equity and Inclusion, not only in Fortune company, but government, nonprofit, sports and many other sectors as well. I'm based in Chicago. My background is Venezuelan. I consider myself bicultural. So was born in Venezuela, but grew up in Chicago, Illinois. I spent about seven years in Washington, D.C., as well. I think my career trajectory to where I'm at is a little bit unorthodox. Many of you in the association space, we didn't sign up for it. We were voluntold to put you into it, and here we are. My background consisted of corporate functions, HR and government affairs, public policy. I have my time in Washington, D.C., and so more of a business public policy background also works in sports and Government Affairs and many other functions as well. One unique opportunity that I had was to complete a fellowship with the Congressional Hispanic Leadership Institute, where I had a chance to go to Washington, D.C., working corporate affairs and government affairs as well. As we mentioned, relationship, the executive director of the Congressional Hispanic Leadership Institute, when I did my fellowship forward several years, was the executive director at the National Hispanic Corporate Council. So we're emphasizing on relationship. My time as a fellow in that program, go on to go to work in force and go to pursue a Master's Degree in Public Policy at Carnegie Mellon. End up back in Washington, D.C., and I get a phone call from then executive director at CHLI now executive director at NHCC, and he taught me to be the number two person, right hand person to support the National Hispanic Corporate Council. Five years later, the board promoted me to Executive Director, then CEO, and ever since then, been looking for ways to contribute, collaborate, into the association sector and give, take, learn, connect, learn, all those wonderful opportunities as well.

Lowell Aplebaum  4:21  

Excellent. Thank you. And our second, no less distinguished, wise thought leader for today. Justin Bradley Reyes, is the membership manager for Latinos Corporate Directors Association. Justin, why don't you tell us a little bit about your journey?

Justin Bradley Reyes  4:36  

How do you Lowell or Hola, as I'm trying to implement into my vocabulary, especially in the tune of Hispanic Heritage Month. But as you mentioned, my name is Justin Bradley Reyes. I'm the membership manager at the Latino Corporate Directors Association, and have been privileged to hold this role within LCDA over the last couple of years, almost three years and everything membership, managing membership, recruiting Latino talent, developing our regional networking, engagement with our members in the field, and just ultimately, just empowering members to utilize the resources the network, the people at LCDA, to amplify their journey to corporate board. A little bit about LCDA before I dive into myself. LCDA has been fully functional for about 10 years, and the mission of the organization is to create a pipeline for Latino talent, Latino executives, the creme de la creme of corporate America into serving on corporate boards. There's a ton of data out there. Feel free to visit latinocorporatedirectors.org. But just a little snippet is the fact of the matter is with the US population of Latinos, at about 20% of the US population. Latino representation on corporate boards, specifically within Fortune 1000 companies, is at about 5% and so our mission is typically to create a pipeline so that we can reach parity and ultimately support corporate organizations to create a network where they may not have a Latino executive in hopes to elevate the deep pool of Latino talent that does exist, unfortunately they may not have the network to get to that point again as a membership manager, day in, day out, it's been a privilege to be a part of an ecosystem of highly accomplished Latinos, first NASA astronaut and later director of NASA, Dr Ellen Ochoa, a powerhouse attorney, Roel Campos. You have individuals like Marty Chavez who are on the alphabet board. It's just phenomenal that I have the chance to work in support of these individuals. Although I'm not a corporate America expert, through my role as a membership manager, I'm able to contribute to the machine that is LCDA. Now, over the last nine years, I've made a career in association management, or as I tell some folks, I'm in the acronym business. So whether it's the national association home builders, NHB, ABC, NASDA, now, LCDA, I've had the opportunity to be a part of something much larger than who I am. It allows me to scale the impact of my work beyond where I call home, and it's really because I have an inborn fondness for associations that merge public and private partnerships to uncover solutions for whatever industry that they serve. And so that's just been a phenomenal journey, and it all started with an organization called NASDA, National Association of State Departments of Agriculture shortly after graduating from college, with the intention to teach in the classroom, which I did. But just before that, I had a brief sit in DC where I had the opportunity to attend congressional meetings and just interact with these senior policy officials around agriculture. A few months before that, I was working in the fields of South Texas wearing boots and jeans and a cowboy hat and just working my butt off, just lots of manual labor, and then shifting to a setting with suits and policy, it just really transformed my outlook in life and expanded the horizon that I have in terms of what can I do, not just in education, but professionally. And it was so infectious that two years later, I decided, let's make this a full time gig. So after working two years in the classroom, started with NHB, and been all downhill since then. I am Latino, a Mexican-American distend. But of course, being from Texas, being proud Texan, I am Tejano, which for the audience, if you don't know what that is, it's an individual of Mexican-American descent, born in Texas. So thought to be a little extra there. But anyway, small town in Texas. My family is multi-generational American but really the back load of my family is we're ranchers, we're farmers, we're cowboys, and so it was really a great to be a part of that. But again, fast forward today. I now call Charlotte, North Carolina home with my wife, a government affairs professional with Lowe's, who used to be a trade association professional, as well as my niece Raylene, and, of course, my two fur babies, Bailey and Begonia.

Lowell Aplebaum  9:12  

Thank you. In both of your journeys, there is this aspect and this element of network and