In this special episode of Chief Influencer, host Anthony Shop brings together highlights and lessons on LinkedIn from prominent leaders—Steven Taylor, President and CEO of the Arthritis Foundation, Johnny C. Taylor Jr., President and CEO of SHRM, Allan Golston, President of the United States Program at the Bill and Melinda Gates Foundation and Emma Wade-Smith, His Majesty’s Trade Commissioner for North America and Consul General.

The episode delves into how these leaders use LinkedIn to drive leadership and influence while maintaining authenticity. They discuss strategies for engaging with their team, combating isolation, and building a positive organizational culture through genuine interactions on LinkedIn. Key takeaways include the importance of authenticity, active engagement, and showing genuine care to leverage LinkedIn for impactful leadership

Takeaways:

• Prioritize Authentic Engagement: Engage genuinely on LinkedIn by responding personally to comments and messages. Avoid fake posts and always use your authentic voice, even if it includes typos.
• Listen with Heart and Mind: Show genuine interest in your team by listening to their concerns and taking actionable steps. Create structures that facilitate open communication, such as moving your office to a more accessible location.
• Two-Way Communication: Foster a two-way exchange on LinkedIn. Engage with followers by responding to their comments and questions, showing that you value their interaction.
• Personal Recognition: Use LinkedIn to recognize and uplift team members and colleagues by commenting on their achievements, birthdays, or work anniversaries. Personalized recognition can significantly boost morale.
• Thoughtful Content Sharing: Share content that resonates with your audience. Incorporate visuals like videos and images to grab attention. Avoid overliking, and engage meaningfully in conversations.
• Human-Centric Leadership: Demonstrate care for your team by acknowledging their hard work and involvement on social media. This builds a supportive and warm organizational culture.
• Continuous Learning and Adaptation: Stay open to trying new LinkedIn features and techniques to see what best resonates with your audience. Adapt and innovate continuously to keep your engagement fresh and meaningful.

Links:

Steven Taylor,

• LinkedIn: https://www.linkedin.com/in/steven-taylor-a18b9b2/ 
• Website: https://www.arthritis.org/ 

Johnny C. Taylor Jr

• LinkedIn: https://www.linkedin.com/in/johnnyctaylorjr/ 
• Website: https://www.shrm.org/ 

Allan Golston

• LinkedIn: https://www.linkedin.com/in/allan-golston/ 
• Website: https://www.gatesfoundation.org/ 

Emma-Wade Smith 

• LinkedIn: https://www.linkedin.com/in/emmawadesmith/ 
• Website:https://www.gov.uk/government/organisations/foreign-commonwealth-development-office