In this episode, I talk about the research objective - a seemingly simple description that will have huge implications for how fresh and insightful your research findings will end up being!

I'll use some topical examples about Covid-19 to illustrate how adjusting the research objective can lead your work down a more open-ended, person centred route. And I'll also share some practical examples of how to 'flow' an in-depth interview, to make it feel more like a natural discussion, and less like an interrogation!