Francis Brero - Data Can Be Deceiving: Why You May Be Solving the Wrong Problem

Update: 2020-11-05

Description

By all accounts MadKudu had an incredible product, but they suffered very low day-2 retention rates after registration. Though the data pointed to a retention problem, it was actually a conversion one; most of their sign-ups were low quality leads that would never convert anyway. Join Francis Brero, co-founder & CRO, as he walks you how he solved this mystery by targeting the (right) metric everybody else overlooked.

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Francis Brero - Data Can Be Deceiving: Why You May Be Solving the Wrong Problem

#box-pro-ellipsis-176158036593983{-webkit-line-clamp:2;}Francis Brero - Data Can Be Deceiving: Why You May Be Solving the Wrong Problem

Francis Brero - Data Can Be Deceiving: Why You May Be Solving the Wrong Problem

Francis Brero - Data Can Be Deceiving: Why You May Be Solving the Wrong Problem