Free vs. Paid Content: What to Give Away + My Rule for Lead Magnets that Get Clients
Description
When should something be a free lead magnet and when should you charge for your knowledge?
Inside this episode, I’m breaking down exactly how I decide what to give away for free and how to use content to sign more clients without giving away EVERYTHING.
You’ll learn how to stop over-delivering, start converting, and finally build a lead generation strategy that makes sense.
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