In this episode of the Joe Polish Show, Eelco de Boer shares his journey from pioneering online business in the Netherlands to embracing a global, freedom-first lifestyle. With insights on culture, Entrepreneurship, and conscious decision-making, Eelco challenges what it really means to be successful.

Here’s a glance at what you’ll discover in this episode: 

•  Why “freedom” is the real reason most people become Entrepreneurs — and how to reclaim it once your business becomes your prison
• Eelco’s radical formula for designing a life-first business (and the surprising definition of freedom that changed everything for him)
• “I felt More American than Dutch”: How one infomercial in a New York hotel room sparked a global SaaS empire in Europe
• The Truth About European Markets: Why being “average” in America gets you ignored — but in the Netherlands, it can make you a millionaire
• The single decision that changed Eelco’s business life forever
• What most Americans get wrong about Entrepreneurship (and what Europeans can teach us about balance, relationships, and “doing nothing”)
• Why Eelco built his entire business around "white space"—and how this counterintuitive strategy made him more creative, connected, and calm
• The overlooked ROI of decision fatigue — and how wearing the same $10 shirt helped Eelco run a cleaner, freer, more profitable life
• “Carry On Living”: The minimalist mindset shift that let Eelco trade clutter for clarity—and made the world his home
• How a Genius Network event and Joel Weldon’s story inspired Eelco’s 9-year-old son to give up sugar cold turkey — and change his life
• Want your kid to thrive? Eelco’s unexpected parenting philosophy that changed everything for his family (and why your business events might be the best school)
• From Selling $7 PDFs to Running a 20-Year Payment Platform: The underground history of Dutch direct marketing (as written by one man)
• The hidden cost of calling something your “purpose” — and the liberating truth Eelco learned by walking away from what once defined him
• How to Scale WITHOUT Sacrificing Your Soul: The European strategy for growing 10X while living in full alignment
• How committing to 10 years of Genius Network (instead of chasing quick wins) transformed Eelco’s mindset, friendships, and future
• Why “making the tough decisions” is the ultimate shortcut to a simpler, better, more scalable life
• The most important question Eelco asks before saying yes to any opportunity (and why it will save you years of regret)
• Why the people who appear most certain are often the most lost — and the quote that keeps Eelco grounded in a world gone mad
• How Eelco helps Entrepreneurs avoid the trap of “becoming what they do” — and return to who they really are

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.