The Secret to More Referrals and Higher Client Loyalty with Dean Jackson and Joe Polish
Update: 2025-03-07
Description
Dean and Joe break down the true power of referrals and relationship-driven business growth. They discuss the "Before, During, and After" units of business, with a deep dive into measuring success in the "After" unit through Return on Relationship.
Here’s a glance at what you’ll discover in this episode:
- Why people refer—and how to make it happen more often (Hint: It’s not about asking… it’s about making them want to share).
- The ‘Return on Relationship’ metric that reveals your hidden referral potential—and how to boost it by 20% annually.
- The psychology of high-status giving—and how to create opportunities that make referrers feel like insiders.
- The Sushi Roku Effect: What a group dinner and a secret VIP call can teach you about generating effortless introductions.
- How to turn your best Clients into your most valuable marketing asset—without scripts, gimmicks, or pushy requests.
- The ‘Happy Client Experience’ formula that makes people feel compelled to tell others about you.
- The hidden danger of making referrals feel transactional—and what to do instead to create genuine word-of-mouth momentum.
If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.
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