Freight Sales, Simplified with Shan Wu
Update: 2025-11-12
Description
TMSA’s On the Move Podcast – Feat. Shan Wu, Co-Founder & CEO at breadd.ai
In this episode, Shan Wu, Co-Founder & CEO of breadd.ai, shares why he believes freight is one of the hardest and most misunderstood sales industries, and what needs to change for teams to succeed. Shan breaks down the biggest mistakes he sees in freight sales today, the real role AI should play, and what he learned after attending his first TMSA Executive Summit. A tactical and honest conversation for anyone trying to sell smarter in logistics.
Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.
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