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In this episode, we’re back with powerhouse Canadian therapist and coach Olethea Pimenta, who went from undercharging at $130 to confidently billing $385 per session—up to three times a week, all cash-pay. 

She’s living proof that your business can love you back. 

Olethea breaks down the mindset, money work, and structural shifts it took to prioritize her own joy, rest, and parenting while delivering premium, transformational therapy in a socialized healthcare system. 

This episode is packed with wisdom and a hell of a reframe: your business should be a nourishing relationship, not a hustle for survival.

In this episode, Olethea shares: 

Why growing up without resources led her to recreate scarcity in her business—and how she rewired that;

How she replaced burnout and survival-mode with a business that feels like a rich auntie (yes please);

The massive shifts she made after having her daughter, including hiring a nanny and a night doula;

What it takes to break free from the collective therapist scarcity story—and why her business now funds freedom, not fear;

Her signature question to check your business attachment style: “Does your business love you back?”

Resources mentioned: 

LIMB Academy 

FWF Calculator 

Olethea’s Website 

Olethea’s Instagram

More about Olethea:

Olethea Pimenta is a psychotherapist and business coach specializing in helping owners run profitable businesses without burnout. Olethea specializes in deconstructing imposter syndrome, addressing high-functioning anxiety, and digging deeper into money trauma. Using trauma-informed practices, she helps therapists create a premium fee practices that refines their niche to go beyond their clinical work. If you're feeling stuck in your money or you need to make changes she can help you get paid. https://oletheap.com