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In this episode, we’re following up with Audrey Schoen, a Licensed Marriage and Family Therapist based in California.  

We first had Audrey on our show in 2021, where she shared her journey going from charging $80 to $200 per session. In today’s episode, she shares how life has been since then and how she’s continued to grow after her initial foray into charging premium fees.  

Since her last time on The Money Sessions, Audrey has increased her fee to $375. She gets real about the financial wake-up call that forced her to reassess her fees and what she actually needed to charge to support herself and her family. 

Whether you’re still ramping up to your first fee raise or already on your tenth, this episode is a must-listen.

In this episode, Audrey shares: 

How she went from $80 to $375/session; 

How to make a plan to raise your fees based on your risk tolerance profile;  

How being a premium fee therapist has allowed her to do a deeper level of personal growth which, in turn, has allowed her to facilitate deeper growth in her clients; 

Her experience stepping into “side hustle” coaching culture and her honest observations around how it can be used as a method of avoiding doing the harder work in your premium fee practice;  

Her #1 strategy for becoming a premium fee therapist; 

How stepping up financially creates more responsibility and more possibility for therapists, and especially women, in private practice. 

Resources mentioned: 

LIMB Academy 

FWF Calculator 

Audrey’s First Episode 

Audrey’s Website 

Audrey’s Instagram 

More about Audrey: 

Audrey Schoen is a Licensed Marriage and Family Therapist in CA working with adults and couples seeking to create a more connected and congruent life. She especially enjoys supporting anxious overachievers, entrepreneurs, and spouses of law enforcement officers. Audrey also provides business coaching support to therapists helping them design a private practice that supports the life they and their families deserve. 

Find out more at audreylmft.com.