In this episode we dive into the power of LinkedIn with Deanna Russo, a seasoned expert on leveraging the platform for meaningful connections and business growth. Deanna shares her journey from using LinkedIn to attract new business in a sales role to growing her network from 400 to an impressive 30,000 connections. We discuss LinkedIn’s evolution from a corporate resume site to a vibrant space for engaging conversations and genuine professional connections. Deanna provides practical tips on crafting a standout profile, starting with a compelling headline and an "about" section that highlights your story and expertise.

Meet my guest: Deanna Russo, founder of Leverage Up, is passionate about helping professionals maximize LinkedIn’s potential. With her unique LinkedIn Triangle strategy—focusing on profile, engagement, and content—Deanna coaches her clients on building visibility, growing their networks, and having meaningful conversations that lead directly to business success. Whether working one-on-one or with corporate teams, Deanna shares the essential tools to confidently navigate LinkedIn and build a strong, impactful presence.

Quote/Piece of Advice: Just do it. Don't overthink it. Just do it.

Connect:

LinkedIn - https://www.linkedin.com/in/deannarusso1/

Facebook - https://www.facebook.com/deanna.russo.leverage.up

Website - https://leverageupllc.com/

To connect with your host Kat:

@TheLotusEffectCoach or @KatPolsinelli 

My Website: www.the-lotus-effect.com



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