From Amass to Endless: Rethinking Chocolate and the Chef’s Role
Description
In this episode of Fugitive Chefs, Furqan sits down with Max (Maximillian) Bogenmann—former Amass chef and co-founder of Endless Food Co., the team behind THIC, a chocolate made from large-scale brewery side streams. Max traces the leap from New York kitchens to Copenhagen’s Amass, where zero-waste creativity and fermentation shaped his view of food systems. We get into why cacao’s supply chain is cracking (climate volatility, deforestation, price shocks), how Endless aims to future-proof chocolate without compromising flavor, and what it takes to scale chef thinking from R&D pots to 1,000-kilo tanks. Max shares honest lessons on sales, rejection, Excel muscles (!), and building a network—plus how startup chaos compares to the adrenaline of service. If you’ve ever wondered what a chef can become beyond the pass, this one’s a map and a nudge.
🎧 Fugitive Chefs is your window into alternative culinary careers and bold food innovation. New episodes every Tuesday. Follow, rate us & subscribe for more stories from the culinary underground.
🎙️ Hosted by Furqan from the Fugitive Chefs Podcast
Furqan`s Personal Insta : https://bit.ly/4dtiyTv
Podcast Instagram : https://bit.ly/43ndATO
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Apple Podcasts : https://apple.co/43vBtbT
🔗 Connect with Max
Instagram : @maximillian.bogenmann
Website : https://endlesscph.com/
Chapters
00:00 Rethinking the Chef's Role Beyond the Kitchen
12:25 Journey into Culinary Arts
15:22 Experiences in New York's Restaurant Scene
19:39 Innovations at Amass
25:54 Transitioning from Restaurant to Business
34:02 Challenges of a Chef in a Startup
40:31 Skills for Culinary Entrepreneurs
45:18 Personal Reflections on Career Changes
50:16 The Identity of a Chef Today