From Basement Brand to Multi Seven Figure Exit: How Julie Cole Built Mabel’s Labels While Raising Six Kids
Description
What do you get when you mix six kids, a brilliant business idea, and a powerhouse group of mom-founders? You get Mabel’s Labels—and the unstoppable Julie Cole.
In this inspiring (and hilarious) episode, Julie sits down with Laura to talk about the early days of building a brand from her basement, navigating growth with her co-founders (who are also family), and what it really means to juggle entrepreneurship and motherhood. From the power of word-of-mouth marketing to due diligence tips for a successful exit, this one is packed with gold.
Whether you’re a startup dreamer, a scaling CEO, or a mom trying to “do it all,” Julie’s wisdom will leave you nodding your head and feeling seen.
In this episode you will hear:
00:00 – Meet Julie Cole
01:00 – From Lawyer to Label Maker
02:40 – The Power of a Mom-Driven Idea
03:35 – The Myth of Flexibility
04:48 – Building Without Support Networks
06:00 – Why E-Commerce Was Their Edge
08:00 – Daily Candy: The Big Break
10:00 – A Product That Spoke for Itself
11:28 – From Side Hustle to Full-Time Gig
12:25 – Take It Seriously from Day One
14:00 – Keep Your House in Order
16:00 – The Power of Your Network
17:41 – How Motherhood Shaped the Business
19:50 – Beyond the Buzzword: Mompreneur
21:38 – Navigating Co-Founder Dynamics
24:42 – Can You Build Big and Be Present?
26:56 – Julie’s Not-To-Do List
29:01 – Chores Build Better Humans
30:22 – Boundaries Over Burnout
Julie's Links:
Instagram: https://www.instagram.com/juliecoleinc/
Mabel's Labels Instagram: https://www.instagram.com/mabelslabels/
Website: https://mabelslabels.ca/
Join This Mother Means Business : www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok
United States
