From Local Studio to National Franchise: The Story Behind Fly Dance Fitness
Description
In this episode of This Mother Means Business, Laura sits down with Stacey Marks and Kari Schroeter, the powerhouse duo behind Fly Dance Fitness. What started as a local dance studio quickly grew into a viral social media sensation and now a franchise brand expanding across the U.S. Stacey and Kari share their journeys from motherhood struggles to business ownership, how they pivoted during COVID, and the role TikTok played in skyrocketing their brand visibility. If you’ve ever thought about starting a business with a partner, scaling through franchising, or building a thriving community around fitness, this conversation is packed with inspiration and real-world lessons.
In this episode you will hear:
00:00 – Meet Stacey & Kari of Fly Dance Fitness
01:12 – Kari’s Journey from Client to Co-Owner
04:00 – Stacey’s Story: From Isolation to Community
06:30 – The Power of Community in Fitness Spaces
08:06 – Taking Over the Studio (Right Before the Pandemic)
09:10 – Going Online & the Rise of TikTok
12:28 – From One Studio to a Franchise Model
15:02 – TikTok as a Game-Changer for Small Business
17:30 – Why Their Content Resonates
19:28 – Business Partnerships That Work
24:56 – Franchising with Intention
29:13 – Balancing Growth & Doing What You Love
33:36 – Where to Find Fly Dance Fitness
Kari's Links:
Instagram: https://www.instagram.com/kaschroeter/
Website: https://www.flydancefitness.com/
Stacey's Links:
Instagram: https://www.instagram.com/staceymarks_/
Website: https://www.flydancefitness.com/
Join This Mother Means Business : www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok
United States
