From Black Sheep to Building Skylines: The Rise of WEECOM with Cesar Wee & Carson Choa
Description
In this episode of the RJ Ledesma Podcast, I sit down with the powerhouse tandem behind one of the fastest-growing real estate developers in the Philippines: Wee Community Developers, Inc. (WEECOM). Founded by Cesar L. Wee Jr.—who went from being the self-described “black sheep” of his family to the visionary leader of an award-winning property group—WEECOM has grown from a one-man startup in 2008 into a nationally recognized developer with multiple Philippine Property Awards wins. Together with COO Carson Choa, whose operational expertise helped transform bold ideas into thriving communities, they have expanded WEECOM’s footprint across Metro Manila, Iloilo, Davao, and Cagayan de Oro—and very soon, a new residential project rising in Dasmariñas, Cavite.
In our conversation, Cesar and Carson open up about the challenges, turning points, and mentorships that shaped their journey. We dive into how they cultivate a culture of excellence, how they navigate a constantly shifting real estate landscape, and what new projects and innovations they’re preparing as they continue building developments that truly go Beyond Ordinary™.
If you want to learn the mindset, grit, and strategy behind scaling a real estate company from the ground up, don’t miss this episode of the RJ Ledesma Podcast. Tune in now!
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