From Blockbusters to Mobile Metrics: Why Gaming Is the Next Premium Ad Channel
Update: 2025-06-05
Description
What does Mad Max: Furiosa have to do with mobile ad performance? Everything. Michael Akkerman, Chief Business Officer at Digital Turbine, shares how brands are turning blockbuster energy into in-game engagement—driving 35% lift in brand preference and 4x higher interaction rates with ad formats consumers actually want to experience. In this special on-location episode from POSSIBLE in Miami, Akkerman breaks down how brands like H&M, Coca-Cola, and Panda Express are crafting immersive, playable ad campaigns that don't just entertain—they outperform social, deliver intent and redefine what "premium" really means.Michael Akkerman - https://www.linkedin.com/in/mikeakkerman/Digital Turbine - https://www.digitalturbine.com/
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