More than ROAS: Redefining Success in Rewarded UA
Description
Rewarded ads are evolving—and return on ad spend is just the beginning.
In this episode of MobileGroove, host Peggy Anne Salz sits down with David Ruggiero from TyrAds to explore a more holistic approach to rewarded user acquisition—one that blends personalization, timing, and real user motivation.
With firsthand experience on the publisher side, David shares how TyrAds is:
Building a new SDK for level-based rewards and better segmentation
Applying rewarded strategies across verticals—from mobile games to FinTech apps
Using data and loyalty loops to increase engagement and retention
Helping developers understand what makes rewarded ads work (or fail)
Whether you’re launching a new app, optimizing monetization, or looking beyond ROAS, this episode is packed with strategies to help you grow smarter.
David Ruggiero: https://www.linkedin.com/in/david-ruggiero-810766100/
TyrAds: https://tyrads.com/
United States
