In this episode, Jeni Castro shares her inspiring journey of launching Coffee Dos, a bold and creative coffee brand that stands out in a saturated market. Feeling creatively drained from her previous venture, she took a leap of faith to create something unique, emphasizing the importance of making unforgettable first impressions. Jeni discusses the challenges of franchising and how social media played a pivotal role in growing her brand, allowing her to connect directly with customers. She highlights the power of grassroots marketing and being a disruptor, leaning into authenticity to carve out a niche. Her focus on creativity, bold branding, and personal connections helped Coffee Dos become more than just a coffee shop but a recognizable movement. Jeni’s insights offer inspiration for entrepreneurs to embrace risks, stay authentic, and use social media to their advantage.

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Coffee Dose Cafe

KEY MOMENTS:

Introduction and Branding Insights (00:00-00:02:02 )

Jeni Castro shares her journey of creating Bronzed Bunny and Coffee Dos, emphasizing the importance of standing out in both physical and online spaces.

Taking Risks to Create Coffee Dos (00:02 :27-00:04:10 )

Jeni reflects on the spontaneous decision to start Coffee Dos while feeling creatively drained, highlighting how a leap of faith led to building a new brand.

Being a Disruptor and Embracing Uniqueness (00:04 :28-00:05:18 )

Jeni highlights her natural inclination to disrupt industries and how leaning into her bold, authentic branding made Coffee Dos stand out from the competition.

Franchising Challenges and Creative Drains (00:23 :22-00:24:33 )

Jeni shares her experience franchising Bronzed Bunny, which left her feeling creatively exhausted, leading her to pivot towards Coffee Dos.

Social Media’s Role in Brand Growth (00:24 :33-00:26:06 )

Jeni emphasizes how social media and edgy branding were crucial in transforming a small coffee shop into a recognized name.

Importance of First Impressions in Business (00:27 :42-00:29:04 )

Jeni stresses how critical it is to make a strong first impression, especially in competitive spaces like wellness and coffee.

The Power of Marketing Yourself (00:39 :48-00:40:28 )

Jeni discusses grassroots marketing strategies, like handing out promotional tokens, and the joy of personally connecting with customers.