Struggling to find the time to personalize your sales messages while staying authentic and relevant? Gartner reports that 72% of all emails are unopened and we are going to help you get your emails opened.

In this episode of the B2B Marketing Excellence & AI podcast, Donna Peterson shares how industrial sales teams can break through the noise using ChatGPT—not just to automate outreach, but to make it more human.

At World Innovators, we’ve spent over 40 years helping industrial brands build real relationships. This episode shares one of the ways we’re helping clients do that faster and more effectively—with empathy at the core.

What You’ll Learn:

• Why generic messaging is killing your sales momentum
• How to use ChatGPT to quickly tailor emails for different buyer roles
• Prompts that help uncover real industry pain points—fast
• How to ensure your messaging shows authentic empathy
• Real-world examples of how sales reps transformed their outreach in minutes

Timestamps:

• 00:00 – Introduction: The chaos sales teams face
• 01:02 – Why AI tools like ChatGPT are a game-changer
• 01:49 – What makes a message resonate (and what falls flat)
• 03:29 – How to prompt ChatGPT for personalized messaging
• 05:24 – Researching your buyer’s world—without wasting hours
• 06:44 – The role of empathy in building real sales relationships
• 10:26 – Real-world examples & quick applications
• 21:47 – Wrap-up: A clear path forward for industrial sales teams

Resources:
Download the FREE worksheet: 5 Ways Brands Can Show Genuine Empathy
Watch the supporting videos: World Innovators YouTube Channel

*** Reach out to dpeterson@worldinnovators.com
if you’d like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.

*** Visit www.worldinnovators.com
for more resources on building stronger marketing and leadership strategies.

*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.