DiscoverSSACFrom Click to Tip-Off: Modernizing Sports Ticketing
From Click to Tip-Off: Modernizing Sports Ticketing

From Click to Tip-Off: Modernizing Sports Ticketing

Update: 2025-09-05
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Moderator: Erin Kelly


Panelists: Mike Shane, Jeff Heaton, Emily Johnson, Kari Gritton


The most fundamental fan experience in sports is in a seat watching your favorite team live. This panel brings together top ticketing voices to explore the evolving landscape of how fans buy, sell, and experience live events. Experts from across the ticketing landscape will share insights on innovations in ticketing strategy, from dynamic pricing and distribution to personalized fan engagement. As technology advances and consumer expectations shift, panelists will discuss how teams, venues, and platforms are adapting to maximize both revenue and accessibility. With perspectives spanning major league sports and emerging markets, this session will offer a deep dive into the trends shaping the future of live event ticketing.

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From Click to Tip-Off: Modernizing Sports Ticketing

From Click to Tip-Off: Modernizing Sports Ticketing

MIT Sloan Sports Analytics Conference