DiscoverSSACThe Next Generation of Venues
The Next Generation of Venues

The Next Generation of Venues

Update: 2025-08-22
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Moderator: Bret McCormick


Panelists: Mark Jackson, Bill Hanway, Darren Ross, Fran Weld 


Sports real estate has evolved into a powerful tool for fan engagement, urban revitalization, and the creation of innovative revenue streams. No longer just venues for games, modern sports facilities are driving economic growth, fostering community connections, and redefining the spectator experience. From the urban regeneration sparked by projects like the Intuit Dome to groundbreaking stadium designs like Ryan Field's year-round usability and the Dodgers' integration of historic preservation with cutting-edge upgrades, today's projects are setting new benchmarks for innovation. These spaces blend sustainability, inclusivity, and multifunctionality, offering tailored fan experiences and unlocking new revenue opportunities. How can sports real estate continue to balance architectural ingenuity with economic and social impact? Join leaders from Northwestern University, AECOM, Canopy Team, and Wasserman as they discuss the transformative potential of sports venues in shaping the future.

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The Next Generation of Venues

The Next Generation of Venues

MIT Sloan Sports Analytics Conference