From Cold Emails to Landing Oprah’s List: Courtney Toll on Building Nori Into an Eight-Figure Brand
Update: 2025-05-06
Description
On this week’s episode, Brittany Lo sits down with Courtney Toll, co-founder and CEO of Nori—the wrinkle-removing clothing care brand that’s taking the internet (and Oprah’s list!) by storm. Courtney shares how a lack of an ironing board and a little creativity sparked the idea for Nori, and how she went from cold-emailing founders for advice to running an eight-figure business. They chat about the power of a well-crafted email, the realities of fundraising without experience, and how founders can grow a business and still have a life. Expect insights on product-market fit, TikTok ads, brand-building, and Courtney’s refreshingly real approach to startup life.
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