Unboxing Success: How Katie Kitchens Transformed FabFitFun Into a Lifestyle Empire
Description
In this episode of the Bare It All Podcast, Brittany Lo sits down with Katie Kitchens, co-founder and Editor-in-Chief of FabFitFun, to discuss her journey from writer to building a powerhouse subscription box brand. Katie shares how FabFitFun evolved from a digital media platform to a beloved lifestyle subscription service, delivering curated beauty, wellness, fitness, and fashion products to millions of subscribers. They explore her approach to product curation, influencer partnerships, community building, and the constant need for brand refreshes to stay relevant. Katie also opens up about navigating motherhood while scaling a successful business, embracing flexibility, and the resilience required to thrive as a leader. This conversation is packed with valuable insights for entrepreneurs, aspiring leaders, and anyone balancing personal and professional ambitions.
United States
