From Concept To Creation: Building Your Brand Book
Update: 2024-08-27
Description
Ready to transform your brand and attract clients on autopilot? In this engaging episode, host Juliet Clark dives into the world of brand book writing with Jessica Andersen, the founder of Brand Book Bootcamp. Jessica helps entrepreneurs replace traditional content marketing with a “Brand Book” that positions them as go-to voices in their industry. Discover how writing a brand book can clarify your business vision and align your offerings. Jessica shares the importance of deadlines, the value of generosity with content, and why a brand is more than just visuals. Tune in for valuable tips on leveraging your expertise through writing, navigating self-publishing, and embracing imperfections in your marketing approach.
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