DiscoverDietitian Boss with Libby RothschildFrom Content Creator to Telehealth CEO: How Jessica Jones Built a Digital Nutrition Empire
From Content Creator to Telehealth CEO: How Jessica Jones Built a Digital Nutrition Empire

From Content Creator to Telehealth CEO: How Jessica Jones Built a Digital Nutrition Empire

Update: 2025-05-19
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Description

In this episode of Dietitian Boss podcast, host Libby Rothchild welcomes Jessica Jones, CEO and Co-founder of Diabetes Digital, a telehealth platform specializing in virtual nutrition counseling. Jessica shares her inspiring journey from starting the Food Heaven media company to leading a team of dietitians at Diabetes Digital. She discusses the importance of niching down, the impact of aligning with core values, and the intricacies of working with insurance to offer accessible care. Jessica also offers practical advice for dietitians interested in telehealth, emphasizing the significance of sales skills and robust referral networks.


00:00  Welcome to Dietitian Boss


00:37  Introducing Jessica Jones


02:11  Jessica's Journey from Content Creation to Telehealth


03:43  Challenges and Reflections During the Pandemic


04:27  Balancing Management and Patient Care


05:51  The Importance of Outreach and Sales


09:39  Building a Strong Brand with Food Heaven


14:01  Opportunities and Challenges in Telehealth


17:14  Strategies for Increasing Profit Margins


18:08  Roles and Responsibilities of Co-Founders


20:55  Tips for Dietitians Entering Telehealth


23:00  Final Thoughts and Resources


 
Bio: 


Jessica Jones, MS, RDN, CDCES, is a nationally recognized dietitian and diabetes educator. As CEO and co-founder of Diabetes Digital, she leads an insurance-covered telehealth platform offering culturally inclusive nutrition counseling for diabetes and prediabetes. She co-hosts the Diabetes Digital Podcast and co-founded Food Heaven, a platform with over 250K followers and 5M podcast downloads. Jessica co-authored 28-Day Plant-Powered Health Reboot and A Diabetes Guide to Enjoying the Foods of the World and wrote the Diabetes chapter of the Food and Nutrition Care Manual. Her work has appeared in Oprah Magazine, SELF, and Bon Appétit. She lives in Sacramento with her husband and puppy.


 


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Disclaimer: This episode contains affiliate links. If you make a purchase through these links, we may earn a small commission at no additional cost to you. We only recommend products and services we genuinely use and believe in. Your support helps keep the podcast running—thank you!


 


 

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From Content Creator to Telehealth CEO: How Jessica Jones Built a Digital Nutrition Empire

From Content Creator to Telehealth CEO: How Jessica Jones Built a Digital Nutrition Empire

Libby Rothschild