In this episode of The Robb Green Show, we sit down with Michelle York, a former insurance underwriter who transitioned from the corporate world to full-time content creation. Michelle shares her inspiring journey of leaving a stable, well-paying job to pursue her passion, discussing the challenges and rewards of becoming her own boss. From building a community on TikTok to navigating brand deals and diversifying her income streams, Michelle offers invaluable advice for anyone looking to make a similar leap. Tune in to discover how she balances creativity with business acumen and the importance of resilience in the ever-evolving digital landscape.

timestamps:

0:00 - 0:34 - Introduction: Michelle York's transition from corporate life to content creation

0:34 - 3:17 - Early days: Michelle's start on TikTok and her initial success

3:17 - 6:25 - The decision to leave her corporate job and the early brand deals

6:25 - 9:15 - Balancing content creation with a demanding job and the turning point

9:15 - 11:20 - Financial stability and the decision to save for the plunge

11:20 - 14:32 - Support from family and the reality of content creation as hard work

14:32 - 17:06 - The challenges of content creation: workload, organization, and editing

17:06 - 19:38 - Outsourcing tasks and the importance of focusing on strengths

19:38 - 21:46 - Michelle's podcast: The Thick Pod and the challenges of starting a new project

21:46 - 25:40 - The importance of just starting and dealing with criticism

25:40 - 29:37 - Navigating changes in social media algorithms and staying adaptable

29:37 - 34:28 - The value of community and collaboration in content creation

34:28 - 37:11 - The journey of starting an LLC and treating content creation as a business

37:11 - 40:53 - Diversifying income streams and future plans for growth

40:53 - 41:17 - Closing remarks and final thoughts