In our final episode of the season, we’re going beyond our borders to explore how Barbados’ beloved Crop Over — with its rich history and resistance roots — can become a sustainable global export.Barbadian diplomat and policy analyst Jovan Reid, speaking from Nairobi, Kenya, shares how Caribbean culture is connecting with audiences across Africa, the strategies we can use to license and scale our festivals abroad, and why we must stop underestimating the value of our own stories.If you’re a creative, brand, or policymaker, this episode is packed with insights on turning culture into a year-round business.A Talking Point is where we unpack Caribbean culture, creativity, and commerce, and this episode will leave you seeing our festival season in an entirely new light.Credits: Hosted by Tracy FowlerProduced by Thomas.A Public Relations (@thomas.apr)Distributed by Barbados TODAY (@barbadostoday) / BT Lifestyle (@btlifestylebb)

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