How do you turn a Caribbean story into a global brand?In this episode of A Talking Point, PR strategist and Thomas. A Public Relations founder Aprille Thomas joins host Tracy Fowler for a behind-the-scenes look at the storytelling blueprint behind successful tourism and cultural campaigns.With experience spanning luxury hospitality, national festivals, and international PR, Aprille breaks down:How to build a narrative that resonatesThe balance between authenticity and aspiration in brand storytellingWhy PR is about strategy, not spinWhat Caribbean brands need to compete globallyWhether you're in government, culture, or creative business, this episode will challenge how you see PR.Credits: Hosted by Tracy FowlerProduced by Thomas.A Public Relations (@thomas.apr)Distributed by Barbados TODAY (@barbadostoday) / BT Lifestyle (@btlifestylebb)

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