From DMs to IRL: The New Friendship Blueprint
Update: 2025-06-12
Description
When your DMs become your lifeline and group chats feel like a dream, how do you actually make friends as an adult?
In this episode of House of Content, we unpack the emotional rollercoaster of building a community from scratch when moving abroad, both online and IRL.
From lonely starts to digital soulmates, Bumble BFF, and brand-backed friendships, we explore what real connection looks like in a swipe-first world.
Episode Highlights:
- Why adult friendships feel harder (and lonelier) than dating
- How creators are reshaping what friendship looks like online
- The brands getting community right—and the ones faking it
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