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No-Buys and Rental Renaissance

No-Buys and Rental Renaissance

Update: 2025-05-01
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Is not buying into consumerism the new luxury flex?

This week, we examine how creators and consumers are pushing back against overconsumption, embracing capsule wardrobes, rentals, and rewear culture instead of fast fashion hauls:

    • Why renting your faux fur and calling it a “conscious flex” is the new it-girl energy
    • The rise of anti-haul content and creators getting real about shopping addiction
    • Why fast fashion rebrands (👀 PLT) are missing the mark with Gen Z
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    No-Buys and Rental Renaissance

    No-Buys and Rental Renaissance

    Melissa Kontu, Christine Goos, Janni Widerholm