From Diapers to Dances: Kimberly-Clark’s Influencer Strategy Gets Real
Update: 2025-05-08
Description
Toilet paper, tampons, tissues, and... TikTok? In this episode of Creator Economy Live, Keith and Brendan sit down with Megan Narcisi and Lauren Staff from Kimberly-Clark—home to household brands like Huggies, Kleenex, and Kotex—to talk about what it really takes to make everyday products pop on social. From wild agency stories to building a center of excellence in a corporate giant, they spill all. Plus, we dive into LinkedIn’s influencer glow-up, Meta’s new ad features, and the AI cat that hijacked Quinta Brunson’s feed.
Want to get all this content and MORE in person? Then you need to be at Creator Economy Live East, heading to NYC August 5-6. Use code CELPOD20 for 20% off your ticket, and the first 500 brands go free!
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