Inside Newell Brands: CMO Melanie Huet on What It Takes to Lead Iconic Brands
Description
Want to get all this content and MORE in person? Then you need to be at Creator Economy Live East, heading to NYC August 5-6. Use code CELPOD20 for 20% off your ticket, and the first 500 brands go free!
Melanie Huet, CMO of Newell Brands (home to Sharpie, Coleman, Rubbermaid, and more), joins the pod to talk about her journey from Unilever and Kraft to leading a powerhouse portfolio of everyday icons. But before we get into boardrooms and brand strategy, we dive into her other passion — shooting and editing sports content as the ultimate team video mom.
We cover:
- What unites (and divides) the world’s biggest CPG brands
- How Newell approaches influencer marketing at scale
- The KPIs Melanie really cares about
- What she’d create content about if she were an influencer
Plus:
The latest in AI from Google’s jaw-dropping Veo 3 to smart glasses, what 825 social pros say about Instagram, TikTok, and burnout, and why carousel posts might be 2025’s surprise hit.
Creator of the Week, Brand of the Week, and all the usual chaos — don’t miss it.
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