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The feed isn’t “social” anymore—it’s an endless parade of AI-recommended video. So why are we still hoping a 30-second short will magically convert strangers into hour-long listeners? We pull back the curtain on what the platforms actually reward, why shorts are best used for brand awareness, and the specific moves that help listeners cross the bridge to your long-form show.

We talk about the algorithm reality—how little time people spend with actual friends on major platforms—and what that means for podcasters betting on reels to drive growth. From hooks that stop the scroll to chapters that make episodes navigable, we break down a conversion path that respects your audience’s time. We also dig into platform control and fragmentation, from Spotify pushing video to Netflix to creators leaving YouTube, and why owning your domain and a simple “/follow” page reduces friction across the board.

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