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Dave Jackson flies solo this week (with special guest appearances from Randy Black and Ralph Estep Jr.) to tackle this challenging question and more. Randy shares a heart-wrenching story about losing his podcast co-host and friend, reminding us of the human connections that make this medium so powerful. His emotional recounting serves as a poignant reminder that beyond analytics and strategies, podcasting creates meaningful relationships that transcend the microphone.

The conversation takes a practical turn when Ralph joins to break down the differences between LLC and sole proprietorship structures for podcasters. His expertise reveals that proper business structuring can save significant money on self-employment taxes while providing liability protection—with benefits potentially kicking in at just $8,000 of annual podcast income.

A cautionary tale emerges about platform dependence when Dave shares the story of a podcaster who lost 168 episodes overnight when Spotify deleted their entire catalog over a single music-related terms of service violation. The lesson? Always back up your content and understand platform policies before it's too late.

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