In this episode of Raving Coaches, we dive deep into what keeps the entrepreneurial fire burning, even on those days when getting out of bed feels like a chore. Our guest, EJ Mastel, shares how she taps into the power of emotion to stay motivated, drawing from Danielle LaPorte’s The Desire Map to focus on how she wants to feel rather than just setting traditional goals. It’s all about connecting with what truly lights you up, whether it's through the joy of problem-solving, being creative, or engaging with people. EJ’s approach to staying energized is a masterclass in aligning your work with your passion, a concept that resonates deeply with my Identity Aligned Branding philosophy.



As we discuss the importance of real conversations in coaching, EJ and I reflect on the myth of creating the perfect social media post instead of the real work of connecting with potential clients. It's not about having that one golden marketing moment; it's about consistently engaging, mixing it up, and being willing to adapt when necessary. This episode is a reminder to all coaches: if what you're doing isn't making your heart happy, it's time to pivot. And remember, as we explore the power of choice and action, business doesn’t have to be complicated—it’s about making simple, intentional moves toward what you really want.



Tune in to hear how EJ’s strategies can help you align your passion with your practice and take actionable steps toward what truly energizes you.

Connect with EJ at www.convertgomarketing.com 

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