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What do Asian elephants, a messy divorce, a housecleaning hustle, and a tech company have in common? Libby DeLucien. In this episode, Libby shares her unapologetically bold journey from growing up in a family of elephant handlers to becoming a serial entrepreneur and systems expert. She opens up about the real reason she started her first company in the middle of a custody battle, the mindset shift that helped her reclaim her time as a mother, and how she scaled her businesses using simple, powerful frameworks.

From launching WootRecruit and Sell Convert Clean to writing her new book 1 Layer Deep, Libby explains how she built operational freedom and a legacy by trusting herself more than the odds.

SHOW NOTES

Guest: Libby DeLucien

What we cover in this episode:

• Why Libby doesn’t see betting on herself as a gamble
• How a cleaning gig turned into a national franchise
• The power of building businesses out of necessity
• Her pivot from organizing homes to building software
• What “1 Layer Deep” means and why complexity is killing your growth
• The role of micro-playbooks in scaling without burnout
• Rewriting the rules of motherhood and entrepreneurship
• How Libby built systems for her 7-year-old just like her companies
• What to know before franchising your business
• Why vision casting isn’t just for your team, it’s for your family too
• The FastPass lesson: how mentorship accelerates everything

Resources and Mentions:

• Libby’s website
• WootRecruit
• Organize It
• Sell Convert Clean
• 1 Layer Deep – Coming September 2025
• Leading Like an Elephant – Now available on Amazon

Connect with Libby:

• LinkedIn
• Instagram
• YouTube
• Twitter/X
• Facebook

Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

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Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

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