DiscoverThe Vine PodcastFrom Food Blogger to CEO: How to Scale Your Blog Without Losing Yourself with Bjork Ostrom
From Food Blogger to CEO: How to Scale Your Blog Without Losing Yourself with Bjork Ostrom

From Food Blogger to CEO: How to Scale Your Blog Without Losing Yourself with Bjork Ostrom

Update: 2025-06-24
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In this episode:

If you have ever felt stuck on the hamster wheel of content creation and struggled to grow your business, you're definitely not alone! Today Bjork Ostrom from Food Blogger Pro and Pinch of Yum joins me to talk about the transition we all face of going from maker to manager. He shares a delegation framework, how to identify which tasks to never outsource and his approach to getting 1% better every day.

Bjork is the chief tech consultant / business advisor / taste tester at Pinch of Yum, the food blog created by his wife, Lindsay. Day-to-day, you’ll mostly see him around Food Blogger Pro, the membership site and podcast they created to share what they've learned with other food bloggers. Bjork and Lindsay live in Minnesota with their daughters Solvi and Lena, and dog Sage. He can usually be found with a coffee in hand and is a terrible chef.

 

Key Points in this episode:

  • The Great Transition: From Maker to Manager
  • Starting your delegation journey
  • Advanced Delegation: The Art of Intentional Ignorance
  • The philosophy that changes everything
  • Practical tips for daily improvement

 

 

 

 

 

 

Related content:

The Crafted Website Experience

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From Food Blogger to CEO: How to Scale Your Blog Without Losing Yourself with Bjork Ostrom

From Food Blogger to CEO: How to Scale Your Blog Without Losing Yourself with Bjork Ostrom

Madison Wetherill