Lacey Madison is a 4x business owner and marketing consultant on a tenacious mission to build a billion-dollar portfolio by creating, shaping & funding the next generation of female-founded unicorns industry agnostically. In everything she does, Lacey aims to put more money, knowledge, tools and networks into the hands of women to help them join the elite 1%. Today, we talk about how she’s grown from freelancer to CEO and investor in the last decade.

✨ We talk about:

How Lacey got her start with content marketing for brands like REVOLVE

Building personal brands in 2024

Standing out in a saturated market when job searching or building a business

How to uncomplicate creating content

Why Lacey closed her marketing agency

Steady and gradual growth over the last 10 years

Lacey’s broadcast channel on Instagram

Prioritizing content creation

Balancing school and work

Cultivating a mindset of confidence

What Lacey looks for when investing in a company

The quick + easy explanations for VC and angel investing

Who is on Lacey’s team?

✨ Investing when you’re under 18:

From Lacey: This is mostly for crowdfunding purposes but you can essentially ask your parents to open a custodial investment account on your behalf. This means they essentially "manage" your investments but you are able to start investing and your investment trust is the owner of the shares you buy in a company! Super exciting stuff.

Crowdfunding sites:

• Venture Crowd


• Kickstarter


• Indiegogo


• Bircher

Finding Angel Investment Deal Flow OR Finding Angel Investors

• Invest with Cherub


• Angel List


• Airtree

✨ Connect:

Lacey on Instagram: @laceymadison_

SIR. BUSINESS ACADEMY™ for founders looking to develop & grow their startup idea: sirconsulting.co/sir-business-academy

SIR. VENTURES™ for founders looking to fund their business idea or need Board Members + Advisors: @sir.ventures

Anna’s website: annamadeblog.com

Business email: hello@annamadeblog.com