From Marketing for Global Brands to Starting a CPG Company with Kathryn Shah, Co-Founder of Spring & Mulberry
Description
After working in marketing for huge brands like Pantone and discovering the pleasure and beauty of dates in her travels to Dubai, Kathryn Shah started Spring & Mulberry with her co-founder Sarah in 2022. Since then, Spring & Mulberry has been featured in numerous press outlets, developed 8 flavors of the chocolate bar and is sold in over 500 retail stores!
✨ We talk about:
Creating the right chocolate flavor
Designing the packaging and branding for Spring&Mulberry
Kathryn’s background in marketing and what led her to starting this business
The benefits of working at a large company before starting a business
Positioning for luxury brands
Benefits of trade shows and community events
✨ Connect:
Spring & Mulberry website: springandmulberry.com
Spring & Mulberry on Instagram: @spring.mulberry
Episode mention: Letter A
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Anna’s website: annamadeblog.com
Business email: hello@annamadeblog.com
United States
