From Ham Radio Kid to 11x CMO: Alan Gonsenhauser on Brand, Demand & PE-Backed Growth
Update: 2025-11-17
Description
Nick sits down with Alan Gonsenhauser, Founder/CEO of Demand Revenue and 11x CMO, to talk about going from ham radio geek to global marketing leader. They dive into brand vs. demand, fixing churn, aligning marketing, sales, product & CS, and how CMOs should speak CFO language using metrics like NRR, LTV:CAC, and pricing power. Plus, Alan shares stories from Xerox, Panasonic, GE, Enron-era startups, and why he launched his own advisory firm.
👉 Learn how to think like a business leader, not just “the marketing person.”
https://www.demandrevenue.com/podcasts/
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