From Packaging That Sells to Cocktails That Disrupt: Elevating the Creative Business with Tiffany Jones of Avenue 8
Description
In today’s episode of The Art Coaching Club Podcast, we’re starting with a solo chat about one of the most overlooked (but powerful) elements of running an art business: intentional packaging. I’ll share how great packaging can boost your brand, increase perceived value, and get people talking about your work—plus simple, budget-friendly ideas you can implement right away.
Then we shift gears to an inspiring interview with Tiffany Jones, Dallas-based designer and founder of Avenue 8, a super-premium canned cocktail brand shaking up the spirits industry. Tiffany shares how her background in design helped her craft a product that’s both beautiful and bold, the moment that sparked the idea, what she uncovered in her deep dive into the RTD market, and what it means to build a women-led company in a male-dominated space.
🎯 What we cover:
Packaging that creates connection (and repeat buyers)
The power of first impressions and brand touchpoints
How a college parents' weekend sparked a business idea
What Tiffany learned about the male-dominated RTD industry
Her advice for creative entrepreneurs ready to launch something new
Whether you're an artist, a product-based founder, or a brand-builder, this episode is packed with practical tips and creative inspiration.
🔗 Learn more about Avenue 8: https://drinkavenue8.com
Make sure to use code VIPSHIPFREE!
📲 Follow for more:
Instagram & TikTok: @hayleypricewhite
Podcast: The Art Coaching Club
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