Redefining Success as a Part-Time Artist — Building a Coastal Art Brand with Justine Palkowski of Second Shore
Description
What if staying part-time was the secret to building a more joyful and sustainable art business?
In this episode, Hayley sits down with Justine Palkowski, artist and founder of Second Shore, to talk about creating authentic coastal-inspired artwork while balancing a full-time career, motherhood, and entrepreneurship.
Justine shares her journey from marketer to artist, how she overcame imposter syndrome, and why she believes you don’t have to go full-time to take your art seriously. Together, they explore:
Building a brand rooted in authenticity
Marketing as a part-time artist
Finding your audience (and ignoring the noise)
Balancing art, business, and family with intention
Turning your creative passion into a sustainable business
If you’ve ever wondered how to balance creativity with the rest of life — this conversation will remind you that success doesn’t have to fit one mold.
https://www.secondshore.co/
Sponsored by The Next Chapter Travel — a woman-owned travel company designing luxury small-group experiences for women ready to explore the world. Their 2026 trips are open for early interest! Learn more at thenextchaptertravel.com.
#ArtBusiness #CreativeEntrepreneur #WomenInArt #ArtCoachingClub #CoastalArt #ArtistMarketing #PartTimeArtist #ArtPodcast
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