In this episode, David invites expert Robert Gevertz to join the podcast to share his insights from a decorated career focusing on digital and commercial innovation within sport. Learn about the strategic shift from traditional broadcasting to digital content, the power of sponsored editorial content, and how a unique blend of experiences led him to consultancy.

KEY TAKEAWAYS

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  Digital Evolution in Football (2010s): The early 2010s marked a significant shift where organisations like Sky began to move beyond traditional linear broadcasting, introducing short-form content partnerships and starting to view digital as a primary, rather than secondary, focus.

  
  


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  Missed Opportunity: Sponsored Editorial Content: The greatest untapped commercial opportunity in football is the "middle ground" of sponsored editorial content, which involves credibly weaving a brand into a club's regular narrative.

  
  


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  The Need for Internal Collaboration: A key challenge in sports organisations is the disconnect between the partnerships/sales and the digital/content teams, which often operate in silos. 

  
  


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  The City Football Group's Unique Approach: City Football Group (CFG) is considered an outlier due to its ability to focus on long-term strategy, look at competitors beyond football (e.g., Netflix, Disney), and invest in resources like City Studios to drive revenue and innovation.

  
  


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  The Power of Tech for Creativity: Future growth lies in leveraging new technologies, such as AI-powered video editing, to handle the "heavy lifting" of day-to-day content production. 

  
  

BEST MOMENTS 

"Did you ever feel like you needed to prove yourself at any point? ... All the time."

"For me the biggest missed opportunity is the middle ground around how do you credibly weave a brand into the regular narrative that the sports organisation will already be communicating to their fans."

"People don't like change, and people particularly don't like it when somebody may point out that there's another way that they could be doing things."

"The reality is that when you remove the sports performance side from these organisations, the operational side is generally super stretched, under-resourced, because the focus goes to the on-field product."

"I would have imagined that those bigger events that you see talk about, that one of those big events... but I guess you don't really see that from their perspective, of like it's probably a bit smaller and a bit more of a catch-up type of event."

TO CONNECT WITH ROBERT

https://www.linkedin.com/in/robert-gevertz-0045ab21/

https://www.linkedin.com/company/first-five-yards/ 

OUR SOCIAL MEDIA LINKS:

Instagram: https://www.instagram.com/thebusinessoffootballpodcast/

Tik Tok : https://www.tiktok.com/@businessoffootball

HOST BIO

Right out of the block, David Chimbaza took his International Football Business degree to do exactly what it says on the tin: Launch his own International Football Business, DTCMEDIAUK. His company works with professional leaders & business owners in the football industry to create, monetize & scale their brands for their business & professional gains. Having created and managed multiple of his own sports social media accounts from the age of 15, many of which have scaled thousands of pounds & millions of views across 3 different platforms, David has constantly found ways to bring new and engaging entertainment to his audience.  Now documenting his story of managing his Global business, his experiences in Stewarding, digital management & many more, David will bring you a fresh insight into how anyone can conquer the industry. 

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/