DiscoverDigital PR ExplainedFrom Spy Balloons to Swifties with Aliza Bran on Her Wildest PR Pitches
From Spy Balloons to Swifties with Aliza Bran on Her Wildest PR Pitches

From Spy Balloons to Swifties with Aliza Bran on Her Wildest PR Pitches

Update: 2025-07-22
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What do spy balloons, Taylor Swift, and a viral WIRED video have in common? Aliza Bran. In this episode, Aliza, Director of Media Relations at the International Spy Museum, shares the story behind some of her wildest PR wins, including a cold pitch that became one of WIRED’s biggest YouTube hits. We talk about what makes a successful media relationship, how to pitch unconventional stories, and why curiosity is a PR pro’s greatest asset.

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From Spy Balloons to Swifties with Aliza Bran on Her Wildest PR Pitches

From Spy Balloons to Swifties with Aliza Bran on Her Wildest PR Pitches

Britt Klontz