In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury tackle one of the most dreaded times in the dental calendar: “Sucktember.” As kids go back to school and cancellations rise, many practices see their production slump, but it doesn’t have to be that way.

Sandy shares why mindset matters more than market trends, how to uncover hundreds of patients hiding in your own software, and why reactivation projects can both fill your schedule and boost team morale. From calling patients who haven’t been in for years to creating fun staff incentives, you’ll discover proven strategies that transform September into Success-tember (and set you up for Rocktober).

If you’re ready to stop the slump and finish the year strong, this is an episode you won’t want to miss.

Takeaways:

• Your mindset shapes your results: stop expecting September to “suck.”

• Patient reactivation projects reveal hundreds of opportunities already in your database.

• Most patients who haven’t been in still believe you’re their dentist — reach out.

• Consistency in outreach creates predictable schedules.

• Boost team morale by gamifying reactivation with small rewards.

• Increased outflow (calls, texts, emails, mailers) is the key to saving your September.

🔊 Episode Sponsors:

Identity Dental Marketing
Looking to stand out in a crowded market? Identity Dental Marketing builds brands that convert.
👉 www.identitydental.com

Plan Forward
The #1 membership plan platform for dental practices—simple, secure, and patient-friendly.
👉 www.planforward.io

Mango Voice
VoIP that works for dental practices. Elevate your phone systems and never miss a patient call again.
👉 www.mangovoice.com