From Taylor Swift to Hailey Bieber: When to Own vs. Sell Your Brand
Description
We talk about when to own vs. sell your brand.
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- We break down what Taylor Swift reclaiming her masters teaches marketers about community marketing, and creators about ownership.
- Hailey Bieber sells Rhode for $1B — but don’t call it a brand-building masterclass. It’s a story about product-market fit, aesthetic timing, and great hiring.
- Instagram’s 3:4 update isn’t just a layout change — it’s a signal. We talk platform-native content and what marketers should be testing now.
- Thoughts on Oura’s “Give Us the Finger” campaign. We discuss the clarity, the targeting, and the wink to their next growth segment.
Follow us:
Sonia Baschez (@soniabaschez): LinkedIn and Twitter/X
Amanda Natividad (@amandanat): LinkedIn, Twitter/X, and Instagram
Sonia's consulting firm: bendgrowth.co
Amanda and her newsletter: amandanat.com
Meme Team: memeteampodcast.com
Our sponsor: Sequel.io
United States
