Why Being Real Wins: Mamdani, Oasis & Penguin Books
Description
From political campaigns to fast food fashion, we're breaking down the most interesting marketing moves of 2025. Watch as we analyze how brands are winning (and failing) at authentic engagement, including:
• How a politician's candid street interactions beat staged PR • Why Oasis turned Manchester's trams into viral marketing gold • McDonald's clever fusion of western wear and fast food • Nike's surprising move to Substack • How Penguin Books' tweet hit 1B views • The Buffalo Wild Wings vs. Gmail showdown
Plus: real talk about why manufactured authenticity is dead, why meeting your audience where they are matters more than ever, and how brands are finding success by taking creative risks in 2025.
Chapters
00:00 Introduction to the Meme Team Podcast
01:11 Exploring Viral Marketing Stories
02:32 Authenticity in Political Campaigns
06:54 Engaging Younger Audiences with Content
09:28 Oasis Tour and Hometown Marketing
13:32 McDonald's Creative Campaigns
20:05 Nike's Move to Substack
20:12 Nike's New Publication on Substack
25:46 The Power of Viral Marketing and Memes
31:41 Engaging with Humor: The Buffalo Wild Wings Example
38:04 New Chapter
Follow us on LinkedIn, Twitter/X, and Instagram:Sonia Baschez - @soniabaschezAmanda Natividad - @amandanatMore about Sonia's consulting firm: bendgrowth.coMore about Amanda and her newsletter: amandanat.comMore about Meme Team: memeteampodcast.com
United States
