AI to ROI: OpenAI’s Ads + Instant Checkout Playbook
Update: 2025-10-02
Description
This week on Meme Team, Sonia and Amanda dive into four big culture-meets-marketing moments:
Taylor Swift x KitchenAid? How brands are borrowing her orange aesthetic to drive hype — without her even collabing.
OpenAI’s first brand campaign + "agentic commerce." What instant checkout inside ChatGPT means for small businesses, DTC, and the future of discovery.
The unicorn that won F1. How a fan’s sticker turned into a viral, feel-good growth story.
Bad Bunny at the Super Bowl. Why skipping a U.S. tour but taking the halftime stage is a masterclass in distribution strategy.
From fan whimsy to AI-powered shopping carts, this episode is full of smart plays marketers need to watch.
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